Mobile App: An Effective Marketing Channel for Brands

The days when advertising was the most significant marketing avenue for promoting a company are long gone. Because of the rapid changes in the digital landscape, having a strong mobile presence has become a requirement for businesses to succeed.

Mobile apps have proven to be a powerful marketing tool. A mobile app not only aids in the automation of business but also improves customer service. Brands don’t have to battle to establish themselves with apps; they can cultivate a strong connection with netizens of all demographics and ages, enhance brand awareness, and gain the appropriate market visibility.

According to studies, clients who use a branded app on a daily basis are more likely to purchase from the company.

Other marketing mediums make it reasonably easy to target a large audience, but targeting each individual based on their unique tastes is the need of the hour, and mobile applications make it much easier.

A branded app is an effective strategy to make brand marketing more persuasive. You can reap significant benefits by adopting a mobile app as a brand marketing channel. It keeps users interested, and you should expect increased conversion rates as a result.

Benefits of Mobile Apps as Marketing Tools:

Mobile apps are changing the way businesses work to drive more leads, sales, and customer engagement. The best mobile app development services humanize enterprises and brands, lead to great interactions between brands and customers and increase loyalty and profitability.

Collect Users Data

A good brand marketing strategy depends on the analysis of customer behavior. If your Android or iOS app solves a pain point for the user, they are likely to share their name, number, email, and other data with you.

You can use a mobile app to monitor users, their shopping behaviors, engagement levels, browsing habits, demographics, mobile app usage, favorite shopping hours, and much more.

This way you can collect valuable user data and make quick improvements to your product.

Here are several ways to collect data about customers:

1. Provide a basic questionnaire during the signup process.
2. Swap discounts, bonuses or discount offers as a reward for completing questionnaires.
3. Monitor and analyze users’ in-app behavior to collect data based on purchases and product reviews.

The Mcdonald’s mobile app widely uses this opportunity and monitor in-app customer behavior. As of April 2021, McDonald’s claims 17.8 million active loyalty program members. It all became possible by using data analysis, looking for new avenues, and rolling out strategic data-driven campaigns to target users.

Improve Brand Awareness & Visibility

Business owners often lookout for effective marketing channels to promote their brand. But through launching a mobile app your brand awareness and visibility get enhanced and strategically your customer base will increase.

Once your user’s installed the mobile app on their phone, they will come across the brand logo, thereby boosting visibility and awareness. The more often a user uses the mobile app, the faster they tend to make an order.

Make sure your app provides all the features & functionality that your target audience is looking for. Ask your mobile app development company to create the brand’s mobile app that is interactive and keeps users coming for more purchases.

Forming a Customer Engagement

In the world of digitalization, customer engagement is extremely crucial and mobile apps help you form a deeper connection with your buyers and prospects.

It is important to curate compelling personalized content to keep users coming back for more. This is really an effective way to engage users because users are interested more in content that is relatable and provokes their interest. Moreover, in this rapidly changing business world, user preferences keep on changing, and to establish your brand image in the market businesses need to keep up with them.

You can create and study customer behavior to better understand what type of content works best for them and another strategy you can use to capture user attention is Push Notifications. Don’t bombard them with notifications, it may irritate the users.

Social Media Marketing Through Apps

Social media channels (Facebook, Instagram, Snapchat, etc) play a vital role in today’s day and age. Chatting, tweeting, commenting, and liking others’ posts & comments have become a routine exercise. Taking advantage of this, many brands promote their products and services using social media as a marketing channel.

Through, mobile apps businesses are getting a chance to disperse the content and make it go viral. Mobile apps allow users to share the brand’s products or services ads across all social platforms.

For instance, PUMA’s empowering ”Propah Lady” Campaign redefines the conventional idea of what makes women ‘proper’, and this campaign create a huge effect on social media and gained a huge amount of followers and new customers.

Increasing Sales Ratio

Official business applications improve customer experience by making the purchasing process easier, more convenient, and intuitive, resulting in a higher sales ratio. However, an app does not have to provide purchases to increase sales; instead, it might do so by providing loyalty programs and additional services.

For instance, in the mid-2000s Domino’s faced a serious sales issue. With the wave of digitalization, the brand decided to go mobile. Domino’s create a mobile app for Android and iOS devices that were extremely responsive and rendered a delightful experience.

As a result, the launch of Dominos’ mobile app contributed to half of the company’s online sales in 2015.

Mistakes to avoid when creating a mobile app for Brands

A mobile app can be a goldmine for your brand. Building a successful mobile app for your brand or company is not an easy task. Many business owners tend to make common mistakes during the app development process that directly affect the outcomes.

1. Having Too Many Features and Functionalities
2. Not Developing a Cross-Platform Strategy
3. Failing to Develop a Marketing Strategy.
4. Doesn’t Provide Any Value to the User.
5. Lacks Special Offers.
6. Doesn’t Move Beyond the Desktop Experience.

Final Thoughts

A mobile app is considered a brand’s own marketing channel. A beautifully yet responsive mobile app established a direct marketing channel and allow digital marketers to reach a large group of people around the world. If you are still not leveraging the power of mobile apps as your brand marketing platform, you’re certainly lagging behind. This is only the right time to explore the new marketing avenues and jump on the wagon by hiring a trusted and professional mobile app development company.