The act of optimizing content and web pages in order to rank higher on search engine results pages is known as search engine optimization or SEO. Search engines use algorithms to decide which pages contain the most relevant results, and those pages appear first in the search results.
Your content will stand out to search engine algorithms as useful information if you use SEO methods like keywords, meta descriptions, and links. As a result, your content will rank higher. Higher rankings result in more traffic and customer trust.