We all know what App failure means. According to Statista, there are more than 2.1 million apps available for Android users and more than 2.2 million apps available for iOS users. A recent report published by App Annie found that
Mobile App: An Effective Marketing Channel for Brands
The days when advertising was the most significant marketing avenue for promoting a company are long gone. Because of the rapid changes in the digital landscape, having a strong mobile presence has become a requirement for businesses to succeed. Mobile